How To Upload Product Vidoes On Amazon
If a flick is worth a thousand words, a product video could very well be worth a m sales
In that location are currently more than 2 million sellers on Amazon, so even the most specialized categories encounter a lot of competition. The erstwhile days when someone could keep one of these niches all to themselves – and savour considerable profit margins in the process – are long gone. If you desire to succeed as an Amazon seller, you need to take every competitive edge you can get. If you are an FBA seller, who is eager to enhance your list and add videos to Amazon listing, you are in the right place.
Videos are hotter than ever today, and one of the all-time ways y'all can promote your production, increase the conversion and connect meliorate with your customers.
The offset fourth dimension a shopper sees enhanced content, they are going to finish scrolling. Shoppers will automatically halt mid-scroll – even if for only a moment – because they're seeing something new and want to assess how information technology tin benefit them.
3 ways to add together videos to Amazon Listing
In that location are three dissimilar methods for calculation videos to your product listing pages.
- A+ Detail pages
- Enhanced Brand Content
- Ask customers to leave video reviews
i. A+ Particular Pages
Amazon Vendor Central and A+ detail pages are something you would have heard already.
Amazon Vendor Central was the only way of adding enhanced content and getting access to A+ content previously.
Though it looks to be pretty like shooting fish in a barrel, it is the most difficult amongst the three methods. Getting an invite to Amazon Vendor Primal is the most unfriendly part in this. Sellers who accept outstanding metrics, college than $1M in sales and amazing customer reviews can be considered as candidates for Vendor Primal.
An instance of A+ Particular Page - Amazon Echo Product Page.
It is the most advantageous of the three methods. However, it is a costly affair. Amazon charges around $one,500 to build one page. It covers one ASIN variation family.
2. Enhanced Brand Content (EBC)
Amazon Enhanced Brand Content is a new feature Amazon has provided to its tertiary-political party sellers.
EBC or the Enhanced Brand Content is a lite version of the A+ detail pages in Vendor Central. Though a low cardinal matter, it is bachelor to all private label sellers registered in the Amazon Brand Registry program.
3. Ask customers to go out video reviews
Though information technology might accept a few requests, information technology will not only will it impress your future customers, simply information technology might even encourage them to get out video reviews for you.
In this article, we'll cover the final 2 methods in particular, Enhanced Brand Content, and Video Reviews.
Enhanced Make Content
Enhanced Brand Content is an opportunity to associate with your customers— To convey the identity of your make, and the reason for the existence of your brand - all with the sole purpose of differentiating your brand from your competitors and to connect to the shoppers' vibe and keep them coming for more.
Prerequisites
Canonical as brand owners through Amazon'south Brand Registry process.
How to create EBC Item Pages
To create Enhanced Brand Content (EBC) for your production, follow the steps below:
In your Seller Central business relationship, click on 'Advert', from the drop-down click on 'Enhanced Brand Content'
- Enter the SKU representing the ASIN of the production you lot want to use EBC
- Select your desired template and fill the text and image slots
- Follow the onscreen prompts to upload the following,
- Video file
- Prototype thumbnail
- Video title
- Video description. This will not testify to customers just volition exist used for categorization.
- Save your changes or click
- Submit to send the content for validation and approval
- Verify if the content is published or make changes by clicking Edit for a specific SKU
Usually, the review can take up to a calendar week. After the review, the status volition be reflected on the Enhanced Brand Content home page. If your content does not go approved, you tin view the rejection reasons by clicking Edit for a specific SKU.
Hither'southward the link to Amazon's rules and regulations for creating Enhanced Brand Content.
Where volition information technology appear?
Once the video has been approved, it volition appear in the following sections of the product detail page.
Main paradigm cake – the video will show at the bottom of the image thumbnails in the upper left-hand corner of the detail page
Product Description Department - The video will announced in the Product Description under 'From the manufacturer.'
Videos equally Client Reviews
Amazon asks for feedback following a purchase, simply it's a generic electronic mail with nil special. Instead, transport personalized review requests; ideally, you lot want to send them shortly after they've received your product, and then its awesomeness is still fresh in their minds. Make information technology easy for users to leave a review by including a link.
Chances are, the folks subscribed to your newsletter and your fans on Facebook already similar you lot, so why non ask them to create video reviews?
Hither's a walkthrough of the steps to add together the crucial Amazon video reviews
- Go to the product detail page for the purchased item on Amazon.com.
- Click 'Write a customer review' in the Customer Reviews section.
- Rate the product
- Start writing the review
- One time you start writing text in the box, the pick to add video or photos to the review will appear. This option will be invisible until this.
- Upload your video or photos to the review. But click that gray button, select the files from your computer and click submit when yous are finished.
- Click Preview your review to make certain your review appears as intended.
- Click Publish review to submit.
Where will information technology announced?
Related video shorts – the video volition be added to the "Related video shorts" below the Product Detail section.
Conclusion
55% of online shoppers beginning their production searches on Amazon Keeping that in heed, approach your Enhanced Brand Content and videos from the position of a shopper. What practise you lot need to meet from a brand? What would compel you to buy? What information or inclusions would make you lot buy one product over another? Anticipate customer desires and address them proactively using your product item storyboard and videos.
Related Weblog:
Amazon Product Listing
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Source: https://www.sellerapp.com/help/article/add-video-amazon-listing/
Posted by: tindellnotivat.blogspot.com
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